DirecTV

DirecTV (officially trademarked and stylized as DIRECTV) is an American direct broadcast satellite service provider based in El Segundo, California and is jointly owned by AT&T and TPG Capital. Its satellite service, launched on June 17, 1994, transmits digital satellite television and audio to households in the United States, Latin America, the Americas, and the Caribbean.

Its primary competitors are Dish Network, Xfinity and Spectrum. On July 24, 2015, after receiving approval from the United States Federal Communications Commission and United States Department of Justice, AT&T acquired DirecTV in a transaction valued at $67.1 billion. On August 2, 2021, DirecTV was separated from AT&T and became a separate entity, but was still partially owned by AT&T and TPG Capital.

Hughes Electronics [ ]

1985–1990 [ ]

DirecTV was originally founded in 1985 as Hughes Electronics.

DirecTV [ ]

1990–1993 [ ]

In 1990, Hughes Electronics was renamed as DirecTV. This would be the only DirecTV logo not to use the 1993 "D" design until 2015. The logo was made by Pittard Sullivan, being the agency's first logo.

1993–2015 [ ]

1993–2005 [ ]

In 1993, DirecTV introduced its now-iconic "D" logo. This design would continue to be used in several modified forms until 2015.

DirecTV launched the satellite television service on June 17, 1994. The logo was used at the company's headquarters in El Segundo, CA until July 3, 2013, when it was updated to the 2011 logo (although as of November 2021, the "D" symbol alone, albeit inverted, still appears outside its headquarters near the entrance). It's also still in use on some satellite dishes.

2005–2011 [ ]

On January 31, 2005, the edges of the "D" symbol became rounded, and both sides of it were colored different shades of blue; the wordmark's font was also changed.

This logo is still used on some remote models and satellite dishes. It's also still used on outdated firmware today, if not updated.

2008–2011 [ ]